SGES has not decided upon the new charity choice to sponsor as quickly as we had hoped. The non-profits that we were looking at seem to lack the passion we could get excited about: the initial quick turnaround of information and interest dwindled as soon as it had appeared. We are still searching for a worthwhile organization that fits with our message and branding. If you have suggestions for a non-profit, please let us know. We are open to ideas, however, having an office in New York City is preferable because of our location. Please send all suggestions to info@susangoldbergsearch.com
Looking at a New Charity
November 29th, 2011SGES and the www.susangoldbergsearch.com website is changing, which started in March of this year. Our latest change will be our choice for the non-profit we chose to support. The previous local charity will be replaced in the month of December, once Susan has interviewed the potential non-profits to choose which one goes best with our brand identity, and has determined which organization will most appreciate and benefit from our support. We decided to retire our affiliation with our original choice, which had been in place for two years, and move on as it became clear that our support was not making the difference we thought it would. It was the right time to help another worthwhile cause. What will the cause be? What will the organization look like? Please “stay tuned” for our update, and, meanwhile we’ll give you a clue: look closely at key words on the homepage of our website.
Static No More
August 2nd, 2011Earlier in the year, the company website for SGES was revamped. It has undergone additional changes today. The homepage now includes a photo stream of Susan Goldberg, the founder and principal, shot during the course of a Wednesday. The stream replaces a static image of her similar to the one in the “who” section of the site, www.susangoldbergsearch.com . We worked with both our graphic designer, Cristian Fleming, of The Public Society team (www.thepublicsociety.com), and the package deal of Jade Dressler, from Plant Agency (www.plantagency.com) and Alvaro (Al) Montagna, from Small Earth VC (www.smallearthvc.com).
Cristian and Susan worked on the idea for the photo streaming while she was formulating the updated branding for the firm. Then, Al captured the core energy of the Susan Goldberg Executive Search brand in the candid photo shots of Susan while she was working. Susan wanted the photographs to ”show me functioning naturally during the progression of a day”. The objective was to catch her at varied times, doing and thinking different things. “I work with people who are multi-dimensional real people, who are not just resumes. I want people viewing the site to understand I am a real person too, not a posed image of a person”. We welcome your feedback to let us know if we accomplished our goal. Thanks to Cristian, Jade and Al for their patience and joint efforts.
Profile: Turnaround CEO with a twist, a new breed of Super Hero
April 9th, 2011Anna Prata, or “Prata” to some of her friends and fans, a turnaround executive and potential winter Olympic athlete, was interviewed by Susan Goldberg for the weekly journal, “Woman Around Town”. The article is entitled, “The New Female Super Hero” and a new breed of super hero, she is. The driven executive has taken on the sport of skeleton; a sliding sport that uses the same track as bobsled and luge, but it is the head first version of the three. She competes against people half her age. Anna views her challenges in the sport similarly to her position as interim CEO when she is brought into a company to turn the company around and make it successful again: you have to remain calm under extreme pressure, have confidence in your decisions, speed and precision are critical, intensity and focus are demanded, you must always trust yourself and the head leads first are some of the similarities. Susan, was inspired by Anna’s special story, and the message it could send to many. The small female daredevil sled driver is a force to be reckoned with. To visit Anna’s company website, go to www.reEngineeringCapitalism.com . To read Prata’s story, please visit http://www.womanaroundtown.com/sections/living-around/anna-prata-the-new-female-super-hero or http://t.co/vw633Jc .
“Why” SGES Website Revamped
March 1st, 2011SGES reworked, reworded, and repositioned the company website, www.susangoldbergsearch.com ( www.sgesconsulting.com), to be consistent with all marketing and sales. The homepage, our purpose, who, news, sges retained search, Hiring 101 pages: all have been updated. There will be other changes in the next few months including the giving back page, and a couple of graphics/visuals. It become important for us at SGES to have a more unique brand that better reflects who we are and would attract like minds to the way we conduct our business and what we stand for as a company: an alternative approach to leadership, a direct honest style, a personal touch, embracing the idea of giving back, environmentally friendly, and open-minded. It’s also a reminder that our business is all about putting people first (not transactions, procedures, technology or accounting).
Special thanks to Simon Sinek for his speech and book, “Start with Why” which was the catalyst for the motivation behind the enhanced marketing efforts.
SGES represented at Newark Academy Alumni Panel Discussion
January 7th, 2011On January 6, Susan Goldberg spoke as a panelist in a discussion on networking and career development at the Penn Club, presented by Newark Academy Alumni Relations. It was one of the networking nights Alumni Relations sponsors in Manhattan for Newark Academy alumni and their families. The event was attended by former students enrolled in a university currently as well as those who attended the private school in Livingston, New Jersey, years ago and already have well-established professional careers. Some of the topics discussed by the five panelists included networking tips, overcoming career obstacles, increasing the chances of having your resume noticed, and career lessons learned. Susan was selected to speak by Nancy McGaughan, the Director of Alumni Relations, who organized and managed the event.
Nancy’s thank you note follows…..
“Dear Susan,
Thank you for taking the time out of your busy schedule to be a part of Networking Night. Your comments were so helpful to our alumni and I really appreciate the time you spent talking individually with people after the panel presentation. Many of the younger alumni told me that you were so warm and engaging when they spoke with you. I hope we can stay in touch as we grow the program as I welcome your expertise.
Again, Thank you so much.
Nancy”
Relating Innovative Ideas to Appearance (or is style important?) referenced in article
January 5th, 2011It’s common sense that if you want to be known for communicating original ideas and keeping “on top of” current issues and trends, your image should reflect that. Your words will not create the degree of impact you intended if your appearance doesn’t fit with the strength, innovativeness, and relevance of your ideas. Appearance is important. According to psychologists, you have less than 30 seconds to make a good first impression, with 55% of it being based on appearance alone. Susan addresses this in her article, ” The Stylist, A Fairy Godmother to Your Inner Cinderella” by Susan Goldberg published in “Woman Around Town” this week. Making an attractive appearance never hurts but it may communicate more than just plain “nice-looking”. According to some experts, who take neuromarketing seriously, a person should update their appearance every few years to reflect an image that is rooted in the immediate times and not grounded in the past. Susan worked with a style consultant to update her closetful of clothes while keeping true to her personality and taste. She shares the personal story of her experience in http://www.womanaroundtown.com/sections/shopping-around/the-stylist-a-fairy-godmother-for-your-inner-cinderella . Working with the stylist proved to be more intense than expected, however the article is written in a light informal style for the women’s lifestyle newsletter that is distributed in the New York City and Washington DC metro areas.
