Archive for March, 2011

SGES Seminars at Pace University’s Lubin School of Business

Saturday, March 12th, 2011

Susan Goldberg presented two seminars this week at Pace University’s business school in downtown Manhattan.  Sponsored by the Career Services department with the help of Dr. Barry Miller, Ms. Maxine Sugarman and Ms. Genevieve Chorhummel, Susan addressed two different audiences on Monday and Wednesday evenings.  Monday’s audience was comprised of Lubin MBA alumni while Wednesday’s seminar instructed current students attending the undergraduate and graduate programs.  The alumni program content included information on how to work successfully with recruiters.  The student program focused on  interviewing skills including how to respond to particularly difficult questions and situations.  Audience participation was a key ingredient for both seminars so that the programs could be beneficial for the individual attendees.  The programs were well attended.  Individual attendees praised the helpfulness of the seminars.  A comment from one of the alumni attendees follows:

“Thanks for an informative and well done presentation last night.    Despite 20+ years in human resources, I picked up so many new ideas. The seminar was so helpful and I think the people sitting around me got a lot out of them, too.”  Barbara D

“Why” SGES Website Revamped

Tuesday, March 1st, 2011

SGES reworked, reworded, and repositioned the company website, www.susangoldbergsearch.comwww.sgesconsulting.com),   to be consistent with all marketing and sales.  The homepage, our purpose, who, news, sges retained search, Hiring 101 pages: all have been updated.   There will be other changes in the next few months including the giving back page, and a couple of graphics/visuals.  It become important for us at SGES to have a more unique brand that better reflects who we are and would attract like minds to the way we conduct our business and what we stand for as a company: an alternative approach to leadership, a direct honest style, a personal touch,  embracing the idea of giving back,  environmentally friendly,  and open-minded.   It’s also a reminder that our business is all about putting people first  (not transactions, procedures, technology or accounting).  

Special thanks to Simon Sinek for his speech and book, “Start with Why” which was the catalyst for the motivation behind the enhanced marketing efforts.