Archive for April, 2011

Profile: Turnaround CEO with a twist, a new breed of Super Hero

Saturday, April 9th, 2011

Anna Prata, or “Prata” to some of her friends and fans, a turnaround executive and potential winter Olympic athlete, was interviewed by Susan Goldberg for the weekly journal, “Woman Around Town”.  The article is entitled, “The New Female Super Hero” and a new breed of super hero, she is.  The driven executive has taken on the sport of skeleton; a sliding sport that uses the same track as bobsled and luge, but it is the head first version of the three.  She competes against people half her age.  Anna views her challenges in the sport similarly to her position as interim CEO when she is brought into a company to turn the company around and make it successful again:  you have to remain calm under extreme pressure, have confidence  in your decisions, speed and precision are critical, intensity and focus are demanded, you must always trust yourself and the head leads first are some of the similarities. Susan, was inspired by Anna’s special story, and the message it could send to many.   The small female daredevil sled driver is a force to be reckoned with.  To visit Anna’s company website, go to  www.reEngineeringCapitalism.com .  To read Prata’s story,  please visit http://www.womanaroundtown.com/sections/living-around/anna-prata-the-new-female-super-hero or  http://t.co/vw633Jc .