It’s common sense that if you want to be known for communicating original ideas and keeping “on top of” current issues and trends, your image should reflect that.  Your words will not create the degree of  impact you intended if your appearance doesn’t fit with the strength, innovativeness, and relevance of  your ideas.   Appearance is important.  According to psychologists, you have less than 30 seconds to make a good first impression, with 55% of it being based on appearance alone.  Susan addresses this in her article, ” The Stylist, A Fairy Godmother to Your Inner Cinderella” by Susan Goldberg published in “Woman Around Town” this week.  Making an attractive appearance never hurts but it may communicate more than just plain “nice-looking”.  According to some experts, who take neuromarketing seriously, a person should update their appearance every few years to reflect an image that is rooted in the immediate times and not grounded in the past.  Susan worked with a style consultant to update her closetful of clothes  while keeping true to her personality and taste.  She shares the personal story of her experience in http://www.womanaroundtown.com/sections/shopping-around/the-stylist-a-fairy-godmother-for-your-inner-cinderella .   Working with the stylist proved to be more intense than expected,  however the article is written in a light informal style for the women’s lifestyle newsletter that is distributed in the New York City and Washington DC metro areas.