Susan Goldberg Executive Search is honored. Our company received a “Certificate of Appreciation” from the Beacon Society of Lighthouse International. The Beacon Society’s members support Lighthouse International in its efforts to “enhance the quality of life for people ..with vision loss”. The representative graphics for the SGES brand and the vision and insight our organization delivers brought us to the doorstep of the Lighthouse and we feel good doing our part in bringing attention to its work. We hope you will join us to support the mission of the special non-profit headquartered in New York City. Lighthouse International is “dedicated to overcoming vision impairment through rehabilitation, education, research and advocacy”. Whether you volunteer for the organization, use social media to spread the word about the non-profit (its efforts and events), donate time or money, provide temporary or full time employment for the people the non-profit serves, or attend its fundraisers including Posh and Double Up 4 Vision, your efforts are appreciated. Please visit: www.lighthouse.org
Posts Tagged ‘keeping current’
Earlier in the year, the company website for SGES was revamped. It has undergone additional changes today. The homepage now includes a photo stream of Susan Goldberg, the founder and principal, shot during the course of a Wednesday. The stream replaces a static image of her similar to the one in the “who” section of the site, www.susangoldbergsearch.com . We worked with both our graphic designer, Cristian Fleming, of The Public Society team (www.thepublicsociety.com), and the package deal of Jade Dressler, from Plant Agency (www.plantagency.com) and Alvaro (Al) Montagna, from Small Earth VC (www.smallearthvc.com).
Cristian and Susan worked on the idea for the photo streaming while she was formulating the updated branding for the firm. Then, Al captured the core energy of the Susan Goldberg Executive Search brand in the candid photo shots of Susan while she was working. Susan wanted the photographs to ”show me functioning naturally during the progression of a day”. The objective was to catch her at varied times, doing and thinking different things. “I work with people who are multi-dimensional real people, who are not just resumes. I want people viewing the site to understand I am a real person too, not a posed image of a person”. We welcome your feedback to let us know if we accomplished our goal. Thanks to Cristian, Jade and Al for their patience and joint efforts.
Susan Goldberg presented two seminars this week at Pace University’s business school in downtown Manhattan. Sponsored by the Career Services department with the help of Dr. Barry Miller, Ms. Maxine Sugarman and Ms. Genevieve Chorhummel, Susan addressed two different audiences on Monday and Wednesday evenings. Monday’s audience was comprised of Lubin MBA alumni while Wednesday’s seminar instructed current students attending the undergraduate and graduate programs. The alumni program content included information on how to work successfully with recruiters. The student program focused on interviewing skills including how to respond to particularly difficult questions and situations. Audience participation was a key ingredient for both seminars so that the programs could be beneficial for the individual attendees. The programs were well attended. Individual attendees praised the helpfulness of the seminars. A comment from one of the alumni attendees follows:
“Thanks for an informative and well done presentation last night. Despite 20+ years in human resources, I picked up so many new ideas. The seminar was so helpful and I think the people sitting around me got a lot out of them, too.” Barbara D
SGES reworked, reworded, and repositioned the company website, www.susangoldbergsearch.com ( www.sgesconsulting.com), to be consistent with all marketing and sales. The homepage, our purpose, who, news, sges retained search, Hiring 101 pages: all have been updated. There will be other changes in the next few months including the giving back page, and a couple of graphics/visuals. It become important for us at SGES to have a more unique brand that better reflects who we are and would attract like minds to the way we conduct our business and what we stand for as a company: an alternative approach to leadership, a direct honest style, a personal touch, embracing the idea of giving back, environmentally friendly, and open-minded. It’s also a reminder that our business is all about putting people first (not transactions, procedures, technology or accounting).
Special thanks to Simon Sinek for his speech and book, “Start with Why” which was the catalyst for the motivation behind the enhanced marketing efforts.
It’s common sense that if you want to be known for communicating original ideas and keeping “on top of” current issues and trends, your image should reflect that. Your words will not create the degree of impact you intended if your appearance doesn’t fit with the strength, innovativeness, and relevance of your ideas. Appearance is important. According to psychologists, you have less than 30 seconds to make a good first impression, with 55% of it being based on appearance alone. Susan addresses this in her article, ” The Stylist, A Fairy Godmother to Your Inner Cinderella” by Susan Goldberg published in “Woman Around Town” this week. Making an attractive appearance never hurts but it may communicate more than just plain “nice-looking”. According to some experts, who take neuromarketing seriously, a person should update their appearance every few years to reflect an image that is rooted in the immediate times and not grounded in the past. Susan worked with a style consultant to update her closetful of clothes while keeping true to her personality and taste. She shares the personal story of her experience in http://www.womanaroundtown.com/sections/shopping-around/the-stylist-a-fairy-godmother-for-your-inner-cinderella . Working with the stylist proved to be more intense than expected, however the article is written in a light informal style for the women’s lifestyle newsletter that is distributed in the New York City and Washington DC metro areas.
The article written for this week’s addition of “Woman Around Town” addresses two life changing events: getting married and changing one’s job. The title “Change is Good: Are You The Bride or the Cellphone” incorporates the two topics discussed in the article: planning a wedding while not jeopardizing your job, and, when and why to consider a job change. The wedding topic was part of the week’s special edition devoted to June weddings. The job change topic was a response to a reader who asked, “why interview, if your job isn’t broken”. It includes a list of reasons to change jobs despite the fact that the current job may be adequate. The cellphone is used as an analogy that refers to an individual and their career and is explained in the piece. To learn more, read the article in the “working around” section of this week’s www.womanaroundtown.com or click on this link: http://www.womanaroundtown.com/working-around/change-is-good-are-you-the-bride-or-the-cell-phone. If you are reading this from a blog, you can learn more about Susan Goldberg Executive Search at www.susangoldbergexecutivesearch.com