Change is a way of life. Reinvention is necessary to stay relevant, current and valuable. No advertised brand uses the same ad campaign year after year. No product stays the same without upgrades, new ingredients, new features even if they are not mentioned in marketing. No business stays the same. Many of you may have seen content changes to reflect our rebranding within our social media, the Susan Goldberg Executive Search facebook page https://www.facebook.com/Susan-Goldberg-Executive-Search-Consulting-/ or Susan Goldberg’s linkedin account page https://www.linkedin.com/in/susangoldbergconsult . Those changes have now hit our website www.susangoldbergsearch.com . Who is Susan Goldberg Executive Search or SGES? What do we do? What is our specialty? Who do we work with? Why are we different? The rebranding is all under one roof in our website. Simply and cleanly. Our core values are the same, but our focus has narrowed and we’ve added an additional service due to what we were experiencing within our client industries, retention strategy/ keeping your people. We hope you like the site. Let us know.
Posts Tagged ‘keeping current’
What added value do you bring to your clients?
Susan offers examples of services that she has provided to clients above and beyond the recruitment and placement of a candidate. Why? As a consulting partner Susan wants to be able to add value, which is what clients expect from a retained search firm, and what makes it different from a contingency firm or an internal staffing department. It also explains why the firm limits its search projects to a maximum of four consulting assignments at any one time.
Most recently, for example,
For a media client she:
- Kept them from making a hiring mistake on a potential candidate who the client was looking at for an alternative position, (not the original position the candidate had interviewed for), who Susan knew wasn’t “up to” the position and confirmed that suspicion through reference checking.
- Garnered outside legal advice for a client as a specialist legal opinion
- Made introductions to industry leaders who were not candidates but could possibly bring business to the client and industry insight as to the next trends and ideas arising in the marketplace.
- Found qualified and desirable candidates in a week’s time
For a private equity client she:
- Made introductions to people who had potential new investment deals, some could be deemed possible candidates in the near or long term
- Make introductions for well connected professionals, who were not potential candidates, who could steer the client toward possible investment deals
What would you like your search firm to provide that they currently don’t? We’d love to hear from you. Please let us know how we can make a difference to your business.
Earlier in the year, the company website for SGES was revamped. It has undergone additional changes today. The homepage now includes a photo stream of Susan Goldberg, the founder and principal, shot during the course of a Wednesday. The stream replaces a static image of her similar to the one in the “who” section of the site, www.susangoldbergsearch.com . We worked with both our graphic designer, Cristian Fleming, of The Public Society team (www.thepublicsociety.com), and the package deal of Jade Dressler, from Plant Agency (www.plantagency.com) and Alvaro (Al) Montagna, from Small Earth VC (www.smallearthvc.com).
Cristian and Susan worked on the idea for the photo streaming while she was formulating the updated branding for the firm. Then, Al captured the core energy of the Susan Goldberg Executive Search brand in the candid photo shots of Susan while she was working. Susan wanted the photographs to “show me functioning naturally during the progression of a day”. The objective was to catch her at varied times, doing and thinking different things. “I work with people who are multi-dimensional real people, who are not just resumes. I want people viewing the site to understand I am a real person too, not a posed image of a person”. We welcome your feedback to let us know if we accomplished our goal. Thanks to Cristian, Jade and Al for their patience and joint efforts.
Susan Goldberg presented two seminars this week at Pace University’s business school in downtown Manhattan. Sponsored by the Career Services department with the help of Dr. Barry Miller, Ms. Maxine Sugarman and Ms. Genevieve Chorhummel, Susan addressed two different audiences on Monday and Wednesday evenings. Monday’s audience was comprised of Lubin MBA alumni while Wednesday’s seminar instructed current students attending the undergraduate and graduate programs. The alumni program content included information on how to work successfully with recruiters. The student program focused on interviewing skills including how to respond to particularly difficult questions and situations. Audience participation was a key ingredient for both seminars so that the programs could be beneficial for the individual attendees. The programs were well attended. Individual attendees praised the helpfulness of the seminars. A comment from one of the alumni attendees follows:
“Thanks for an informative and well done presentation last night. Despite 20+ years in human resources, I picked up so many new ideas. The seminar was so helpful and I think the people sitting around me got a lot out of them, too.” Barbara D
SGES reworked, reworded, and repositioned the company website, www.susangoldbergsearch.com ( www.sgesconsulting.com), to be consistent with all marketing and sales. The homepage, our purpose, who, news, sges retained search, Hiring 101 pages: all have been updated. There will be other changes in the next few months including the giving back page, and a couple of graphics/visuals. It become important for us at SGES to have a more unique brand that better reflects who we are and would attract like minds to the way we conduct our business and what we stand for as a company: an alternative approach to leadership, a direct honest style, a personal touch, embracing the idea of giving back, environmentally friendly, and open-minded. It’s also a reminder that our business is all about putting people first (not transactions, procedures, technology or accounting).
Special thanks to Simon Sinek for his speech and book, “Start with Why” which was the catalyst for the motivation behind the enhanced marketing efforts.
It’s common sense that if you want to be known for communicating original ideas and keeping “on top of” current issues and trends, your image should reflect that. Your words will not create the degree of impact you intended if your appearance doesn’t fit with the strength, innovativeness, and relevance of your ideas. Appearance is important. According to psychologists, you have less than 30 seconds to make a good first impression, with 55% of it being based on appearance alone. Susan addresses this in her article, ” The Stylist, A Fairy Godmother to Your Inner Cinderella” by Susan Goldberg published in “Woman Around Town” this week. Making an attractive appearance never hurts but it may communicate more than just plain “nice-looking”. According to some experts, who take neuromarketing seriously, a person should update their appearance every few years to reflect an image that is rooted in the immediate times and not grounded in the past. Susan worked with a style consultant to update her closetful of clothes while keeping true to her personality and taste. She shares the personal story of her experience in http://www.womanaroundtown.com/sections/shopping-around/the-stylist-a-fairy-godmother-for-your-inner-cinderella . Working with the stylist proved to be more intense than expected, however the article is written in a light informal style for the women’s lifestyle newsletter that is distributed in the New York City and Washington DC metro areas.