Is the typical way we find, interview and hire the best person for a job obsolete because of social media? Susan wrote a thoughtful response to an article in July/August’s issue of Scientific American Mind, “The Perfect Hire” which questioned the accuracy of current vetting practices in favor of using social media analysis instead . The response was published as a blog in the Ageis newsletter compiled and circulated by L. Burke Files: http://www.aegisjournal.com/the-perfect-hire/ The original article, written by a psycologist and professor and his student, played down the importance of finding a candidate who is interested in a job, the role that interviewing and reference checking play in hiring, and the person to person interactions in hiring. To find out what it was celebrating instead and Susan’s reaction to their findings, read Susan’s response. http://www.aegisjournal.com/the-perfect-hire/ An article in Sunday, August 11th’s New York Times, “I Flirt and Tweet. Follow me at #Socialbot.” written by Ian Urbina, adds further fuel to Susan’s post. It includes this quote “More than half of Web Traffic is from nonhumans”. Touche!
Posts Tagged ‘leadership’
Are you up for it? You’re invited to witness a new blog: Susan Goldberg from SGES co-launched a new blog, The Wonderland Odyssey. It is being used in conjunction with the co-authoring of a business book, “The Wonderland Odyssey, Turning Leadership on its Hat” by Susan and Rebecca Lacy from Pinnacle Management Group. Susan and Rebecca met through a mutual contact via linkedin and have been working on the book for a year. What started out as sharing business experiences and giving support in the consulting professions (executive search consulting and training) became a discovery of mutual passions, views, compatible personality traits and values. One of the results of this relationship, besides making business introductions and offering leads, was a driving force to write a book. The work is an unconventional business book from two unconventional business consultants: one in New York City, the other in the countryside of St. Louis. It is a business book for anyone who wants to learn about leadership, running and managing a business, entrepreneurialism, working with others, selfknowledge, self assessment, and personal development, but can’t abide reading any business book from cover to cover because it never holds your interest. Want something different? You can read about, follow and join the whole experience on the blog: http://wonderlandodyssey.com/
From the previous clues, “pay attention to the key words on the home page” and “an organization that fits with our message and branding”, which non-profit would you have chosen for SGES to support? With any familiarity with our company, or one read through of our website, this one would have been at the top of your list. SGES is thrilled to announce the support of our new non-profit of choice : Lighthouse, officially Lighthouse International.
Lighthouse, a non-profit that is based in Manhattan, was started by two women, whose mission was to help the blind. Since that time, the organization has grown substantially to offer a full range of services aimed at improving the quality of life for people who have low vision and blindness.
Lighthouse was an appealling choice because its headquarters was in our hometown, it was started by women and it focused all its work on sight, a recurring theme related to our work and our brand. SGES pledges to support the organization financially, also hoping to spread the word about the wonderful organization so that its marketing and its services can reach more people. You can read additional information about Lighthouse by visiting its website, www.lighthouse.org and learn more about SGES view about giving back and its dedication to Lighthouse by visiting the “giving back” section of our website: www.susangoldbergsearch.com/givingback.php . You can also follow Lighthouse on Twitter at @lighthouseintl and at Facebook at Lighthouse International. We hope you will help us support this wonderful non-profit.
Earlier in the year, the company website for SGES was revamped. It has undergone additional changes today. The homepage now includes a photo stream of Susan Goldberg, the founder and principal, shot during the course of a Wednesday. The stream replaces a static image of her similar to the one in the “who” section of the site, www.susangoldbergsearch.com . We worked with both our graphic designer, Cristian Fleming, of The Public Society team (www.thepublicsociety.com), and the package deal of Jade Dressler, from Plant Agency (www.plantagency.com) and Alvaro (Al) Montagna, from Small Earth VC (www.smallearthvc.com).
Cristian and Susan worked on the idea for the photo streaming while she was formulating the updated branding for the firm. Then, Al captured the core energy of the Susan Goldberg Executive Search brand in the candid photo shots of Susan while she was working. Susan wanted the photographs to ”show me functioning naturally during the progression of a day”. The objective was to catch her at varied times, doing and thinking different things. “I work with people who are multi-dimensional real people, who are not just resumes. I want people viewing the site to understand I am a real person too, not a posed image of a person”. We welcome your feedback to let us know if we accomplished our goal. Thanks to Cristian, Jade and Al for their patience and joint efforts.
Anna Prata, or “Prata” to some of her friends and fans, a turnaround executive and potential winter Olympic athlete, was interviewed by Susan Goldberg for the weekly journal, “Woman Around Town”. The article is entitled, “The New Female Super Hero” and a new breed of super hero, she is. The driven executive has taken on the sport of skeleton; a sliding sport that uses the same track as bobsled and luge, but it is the head first version of the three. She competes against people half her age. Anna views her challenges in the sport similarly to her position as interim CEO when she is brought into a company to turn the company around and make it successful again: you have to remain calm under extreme pressure, have confidence in your decisions, speed and precision are critical, intensity and focus are demanded, you must always trust yourself and the head leads first are some of the similarities. Susan, was inspired by Anna’s special story, and the message it could send to many. The small female daredevil sled driver is a force to be reckoned with. To visit Anna’s company website, go to www.reEngineeringCapitalism.com . To read Prata’s story, please visit http://www.womanaroundtown.com/sections/living-around/anna-prata-the-new-female-super-hero or http://t.co/vw633Jc .
SGES reworked, reworded, and repositioned the company website, www.susangoldbergsearch.com ( www.sgesconsulting.com), to be consistent with all marketing and sales. The homepage, our purpose, who, news, sges retained search, Hiring 101 pages: all have been updated. There will be other changes in the next few months including the giving back page, and a couple of graphics/visuals. It become important for us at SGES to have a more unique brand that better reflects who we are and would attract like minds to the way we conduct our business and what we stand for as a company: an alternative approach to leadership, a direct honest style, a personal touch, embracing the idea of giving back, environmentally friendly, and open-minded. It’s also a reminder that our business is all about putting people first (not transactions, procedures, technology or accounting).
Special thanks to Simon Sinek for his speech and book, “Start with Why” which was the catalyst for the motivation behind the enhanced marketing efforts.