Posts Tagged ‘personal branding’
Tuesday, August 2nd, 2011
Earlier in the year, the company website for SGES was revamped. It has undergone additional changes today. The homepage now includes a photo stream of Susan Goldberg, the founder and principal, shot during the course of a Wednesday. The stream replaces a static image of her similar to the one in the “who” section of the site, www.susangoldbergsearch.com . We worked with both our graphic designer, Cristian Fleming, of The Public Society team (www.thepublicsociety.com), and the package deal of Jade Dressler, from Plant Agency (www.plantagency.com) and Alvaro (Al) Montagna, from Small Earth VC (www.smallearthvc.com).
Cristian and Susan worked on the idea for the photo streaming while she was formulating the updated branding for the firm. Then, Al captured the core energy of the Susan Goldberg Executive Search brand in the candid photo shots of Susan while she was working. Susan wanted the photographs to ”show me functioning naturally during the progression of a day”. The objective was to catch her at varied times, doing and thinking different things. “I work with people who are multi-dimensional real people, who are not just resumes. I want people viewing the site to understand I am a real person too, not a posed image of a person”. We welcome your feedback to let us know if we accomplished our goal. Thanks to Cristian, Jade and Al for their patience and joint efforts.
Tags: brand, business coach, executive image, executive recruiting, Executive Search, fit factor, hiring, interviewing, interviewing trends, keeping current, leadership, personal branding, placement, placing people, Plant Agency, professional presentation, SGES, Small Earth VC, Susan Goldberg, Susan Goldberg Executive Search Consulting, The Public Society, typical day
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Wednesday, January 5th, 2011
It’s common sense that if you want to be known for communicating original ideas and keeping “on top of” current issues and trends, your image should reflect that. Your words will not create the degree of impact you intended if your appearance doesn’t fit with the strength, innovativeness, and relevance of your ideas. Appearance is important. According to psychologists, you have less than 30 seconds to make a good first impression, with 55% of it being based on appearance alone. Susan addresses this in her article, ” The Stylist, A Fairy Godmother to Your Inner Cinderella” by Susan Goldberg published in “Woman Around Town” this week. Making an attractive appearance never hurts but it may communicate more than just plain “nice-looking”. According to some experts, who take neuromarketing seriously, a person should update their appearance every few years to reflect an image that is rooted in the immediate times and not grounded in the past. Susan worked with a style consultant to update her closetful of clothes while keeping true to her personality and taste. She shares the personal story of her experience in http://www.womanaroundtown.com/sections/shopping-around/the-stylist-a-fairy-godmother-for-your-inner-cinderella . Working with the stylist proved to be more intense than expected, however the article is written in a light informal style for the women’s lifestyle newsletter that is distributed in the New York City and Washington DC metro areas.
Tags: appearance, best self, business style, career pointers, clothes, communicating strength, communication skills, current trends, evaluating skills, first impression, forbes.com, idea generation, image, importance of style, innovation, keeping current, neuromarketing, perception, personal branding, pitching yourself, professions, relevance, self-promotion, SGES, style, stylist, Susan Goldberg, Susan Goldberg Executive Search Consulting, talent, TLC, transform career, transforming image, wardrobe, What Not To Wear, woman around town
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Friday, October 29th, 2010
On Monday, November 1st, 2010, SGES will be participating in this fall’s career coaching clinic, at Pace University in downtown Manhattan. The event will be hosted and sponsored by Pace University’s Career Services specifically Dr. Barry Miller and Ms. Stephanie Elson. There will be two sessions, one for bachelor degree recipients and one for MBA degree recipients. The clinic is free and available to recent graduates and alumni. The brevity of the sessions allows for one or two questions per graduate and questions are those which can be responded to within a short timeframe. Questions in the past have included: how to respond to specific interview questions, how to rework a resume, how to conduct a job search in many industries at once, how to increase the odds of a successful job search, and is it realistic to pursue a particular industry given a person’s specific work experience and level of contacts. For additional information, contact Pace Career Services via email at bmiller@pace.edu, selson@pace.edu or Susan Goldberg at coaching@susangoldbergsearch.com. Information can also be found on Facebook and Linkedin Groups, Pace-Lubin MBA Alumni. We look forward to seeing you there.
Tags: business coach, career coach, career coaching, career evaluation, career services, career workshop, Dr. Barry Miller, fit factor, free career advice, how to interview, interviewing, job interview, job search tips, linkedin.com group, Lubin school, MBA degree, new interviewing, Pace alumni, Pace Lubin MBA, Pace-Lubin, personal branding, resume, resume workshop, SGES, Stephanie Elson, successful job search, Susan Goldberg Executive Search Consulting, transform career
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Saturday, July 10th, 2010
June 16th, SGES presented a workshop at Carlisle Collection’s Manhattan showroom targeting professional women who were planning a career change in the near term or within the next few years. The specific workshop was part of the event, “Trying It on For Size”, which included three separate presentations, networking, and refreshments. Providing the atmosphere of a traditional salon for gathering and sharing ideas, the workshop including handouts, a sample exercise, and then targeted exercises for the attendees to break into groups of 2 for informational feedback, with additional time for questions and findings. Follow-up conference calls took place on Wednesday, June 30 and Thursday, July 1 to discuss suggested research each attendee accomplished on their own time, and specific career coaching questions that emerged from the attendee’s involvement in the workshop. There was consensus that the workshop was successful and inspiring for the women. As a result, all participants communicated an increased determination to pursue their new career goals and many mentioned an increase in their confidence level as well. There has been interest by professional women in other areas of the country for the workshop to be offered outside the New York area, but nothing has been planned yet.
Tags: career, career coaching, career conference, career exercises, career feedback, career pointers, career salon, career transition, career workshop, changing careers, discovering skills, Executive Search, find job, gather information, giving back, graduate careers, increased confidence, inspiring, Jackie Kellso, job seeker, NY career workshop, personal branding, Pointmaker Communications, professional women, repositioning skills, SGES, share ideas, Susan Goldberg, The Carlisle Collection, womens careers
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Friday, June 11th, 2010
The article written for this week’s addition of “Woman Around Town” addresses two life changing events: getting married and changing one’s job. The title “Change is Good: Are You The Bride or the Cellphone” incorporates the two topics discussed in the article: planning a wedding while not jeopardizing your job, and, when and why to consider a job change. The wedding topic was part of the week’s special edition devoted to June weddings. The job change topic was a response to a reader who asked, “why interview, if your job isn’t broken”. It includes a list of reasons to change jobs despite the fact that the current job may be adequate. The cellphone is used as an analogy that refers to an individual and their career and is explained in the piece. To learn more, read the article in the “working around” section of this week’s www.womanaroundtown.com or click on this link: http://www.womanaroundtown.com/working-around/change-is-good-are-you-the-bride-or-the-cell-phone. If you are reading this from a blog, you can learn more about Susan Goldberg Executive Search at www.susangoldbergexecutivesearch.com
Tags: bride, career change, career coach, career coaching, career evaluation, career transition, career workshop, interviewing, jeopardizing your career, jeopardizing your job, job change, job workshop, keeping current, personal branding, Pointmaker Communications, SGES, Susan Goldberg, Susan Goldberg Executive Search Consulting, The Carlisle Collection, transform career, wedding planning
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