Posts Tagged ‘personal branding’

This Note is for You

Thursday, November 10th, 2016

Want something short and enjoyable to read with your morning coffee?  A quick pit stop from the NASCAR of your day? Susan at SGES wanted to connect and entertain but in a fraction of what it takes to read the headlines in the WSJ or the usual industry newsletter.  A few paragraphs that you can digest in a few sips.  As most entrepreneurs, she realized that her attention span was getting shorter, particularly with the amount of information she has to read everyday, increasing.  She didn’t have time to read multi-page cover-letters, resumes, newsletters… So she took to crafting email blasts that she would like to receive: short, fun, timely and to the point. Hopefully, a way to stay in touch that would be appreciated (therefore no mention of our accomplishments or placements).  The emails are written for the reader.  They will arrive periodically with no set schedule.  We hope they will be a welcome addition to your workday.

Get Your Forms

Tuesday, October 25th, 2016

Book cover v3.cdr

You don’t want to write in your book?  You can’t write on a kindle or ebook?  Not a problem.  You can go to the website: www.leadershipinwonderland.com and download and print the fillable forms.  While there, you can read the blog posts written before publishing, learn about the authors, discover the “Leadership…” related workshops, and watch the video interview.

Wait, are you perhaps lost?  Please allow me to backtrack.  SGES founder, Susan Goldberg, and a colleague,  Rebecca Lacy of Pinnacle Management Group, self-published a refreshingly fun view of becoming a better leader, titled “Leadership in Wonderland”.  The kindle version  is available and was recently updated.  The hard copy will be available in mid to late November 2016.  The book fills today’s need of a written work on leadership that is welcoming, accessible to all, and offers no prescription of what to think; instead the reader would be entertained by the short book and invited to participate and respond to the questions within the workbook so they can see how they personally process information, judge and act.  In our social times, this naturally leads to meaningful conversations with others, to gather their feedback, about topics included in the book, such as: building relationships with potential allies, navigating conflict, understanding others agendas, inspiring communication between different departments, etc.

The book grew out of an executive search consultant and a training coach’s experiences with senior executives who were never taught how to lead others and didn’t know what they didn’t know.  There was no one around to impart wisdom to the new leaders, therefore they were stuck.  A book that would help them get unstuck and that didn’t produce fear or anxiety because it was disguised as a storybook and seen to be fun and unorthodox, was just the thing they could use.

You can read all about it on the new website, www.leadershipinwonderland.com which just launched, and you can read the first chapter there as well.  You want the whole thing?  You can purchase it at Amazon http://amzn.to/2eK24vV

We also welcome you to reach the two authors at leadershipinwonderland@gmail.com

Grab some tea or coffee and sit with Alice and her book.  Alice Liddell, of Alice in Wonderland fame, is looking forward to having adventures with you.

Living a Childhood Dream

Tuesday, July 26th, 2016

Front Cover 5 x 9

Have you ever had a dream as a child that you wanted to fulfill so much that it stayed with you as you got older? Perhaps you wanted to produce a film, act on Broadway, curate an art exhibit?  Or maybe you wanted to be responsible for saving a life, setting an athletic world record, or creating something that enhances a number of people’s lives?  They’re all wonderful.

I’m Susan Goldberg .  I’ve always wanted to be an author.  I even had a pen name chosen.  Years passed,  my life became more practical.  I had two careers, the current one kept me very busy and fulfilled and I felt good about all the companies and individuals I have helped  in my business, but I wasn’t an author.  Time went by.  I wondered if I would ever see a glimpse of that dream become a reality.  It only had to be one book.

July 18, 2016 the kindle version of my book was released (the paperback will launch in early Fall).  And, what made it even better is that I had a co-author, Rebecca Lacy, who helped make it happen.  In fact, because she rekindled that spark and challenged me that we could do this, that we did.  We worked together seamlessly, with one voice, and with much joy.

“Leadership in Wonderland”,  available on Amazon Kindle is a work of fiction with a workbook attached.  The book was written for young professionals, first time entrepreneurs, creatives and other non-traditional leaders to discover or reinforce your leadership strengths and be alerted to the things you were never taught but it was assumed you knew .   It involves self-evaluation, problem solving and coming to terms with preconceived notions and biases you may not be aware that you hold.  But the book is also for the dreamer who lives in all of us.   Perhaps not a coincidence that the main character in “Leadership in Wonderland”, Alice, drawn from Lewis Carroll’s “Alice in Wonderland” was also a dreamer.  Hmmmm.

Got a dream?  It will never go away until you make it real.  Come on, take that first step.

High School Offerings for Alumni?

Monday, January 11th, 2016

The Harvard Club in New York City hosted an alumni function, however, not for former students of Harvard, but for former students of Newark Academy preparatory school in Livingston, New Jersey. Harvard University was founded in 1636, while Newark Academy (NA) was founded a good 138 years later.  Yet, the same questions confound the two schools alumni relations departments and career offices: what services to offer alumni for networking, career development and hiring besides just the social events. And how to insure a diversity of attendees?

On January 7th,  while college attendees were still home from school break and college grads in the working world were slowly getting back to the normal pace of work post-holidays,  NA hosted an alumni function for networking and career development – cocktails preceded by a presentation by fellow alumnus, Susan Goldberg, founder of Susan Goldberg Executive Search Consulting, SGES. Susan was honored to be chosen by the Director of Alumni Relations, Evan Nisenson to be the speaker that evening.

Susan led both a presentation and interactive discussion on “How to Stand Out” during a job search, pitch or interview; career resources; and networking tips.  It was a very social and fun evening, including an exchange of information on overcoming obstacles, which all attendees took part in.

As a graduate of NA living in the New York area, it was great if you made the event.  If not, you are welcome to ask Susan questions or follow up on discussions you had with her after the presentation at susan@sgesconsulting.com or susan@susangoldbergsearch.com.  And for career tips, follow her on twitter at @suzebizcoach

Podcast: Job Hunting and Hiring – What’s New

Thursday, December 10th, 2015

Susan Goldberg of Susan Goldberg Executive Search’s first podcast interview by one of the foremost experts on social media, information gathering and trends,  Sree Sreenivasan, Chief Digital Officer at the Metropolitan Museum of Art and former Chief Digital Officer at Columbia University and Dean of Student Affairs at Columbia’s Graduate School of Journalism.  Catch our discussion about hiring, job hunting, and holding onto and getting the best from your young professional talent.  Had a blast with Sree which you can probably tell by listening in and was honored that he chose SGES to represent the latest in hiring and job seeking.   Let us know if you have any questions after hearing the lively exchange.  For more tips on conducting a job search and career management visit Susan Goldberg Executive Search’s facebook page and also www.susangoldbergsearch.com   Meanwhile, give a listen:  http://bit.ly/sreeshow Episode 39 @playit all about job hunting and career management from Susan Goldberg of SGES.

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SGES to participate in AESC Webinar

Thursday, January 23rd, 2014

Susan was honored to be asked by the retained executive search industry association, the AESC, of which she and her firm are members, to be a participant in a webinar sponsored by the professional association.  The webinar is entitled, “5 Strategies for Navigating Executive Search” and will be hosted and moderated by Peter Felix, the President of the AESC.  It will also include: Stephanie Tan of  Heidrick and Struggles (Menlo Park), Jose Ruiz, CEO of Alder Koten, and Andrew Kris, founding Partner of Borderless Executive Search.  It takes place from 12 noon to 1 PM EST on Thursday, January 23.   The hour long webinar will include topics such as how to approach a retained search consultant, how to get noticed by a search firm, how to create a relationship with a search consultant, and what search consultants are looking for.  Please tune in.  Thank you to participants, the AESC, Lisa Marsh and the panel for making this exciting event happen.  For additional information please contact Lisa Marsh, Marketing Associate, at the AESC:  lmarsh@aesc.org

Static No More

Tuesday, August 2nd, 2011

Earlier in the year, the company website for SGES was revamped.  It has undergone additional changes today.  The homepage now includes a photo stream of Susan Goldberg, the founder and principal, shot during the course of a Wednesday.  The stream replaces a static image of her similar to the one in the “who” section of the site, www.susangoldbergsearch.com . We worked with both our graphic designer, Cristian Fleming, of The Public Society team (www.thepublicsociety.com), and the package deal of Jade Dressler, from Plant Agency (www.plantagency.com) and Alvaro (Al) Montagna, from Small Earth VC (www.smallearthvc.com). 

Cristian and Susan worked on the idea for the photo streaming while she was formulating the updated branding for the firm.  Then, Al captured the core energy of the Susan Goldberg Executive Search brand in the candid photo shots of Susan while she was working.  Susan wanted the photographs to “show me functioning naturally during the progression of a day”.  The objective was to catch her at varied times, doing and thinking different things.  “I work with people who are multi-dimensional real people, who are not just resumes.  I want people viewing the site to understand I am a real person too, not a posed image of a person”.  We welcome your feedback to let us know if we accomplished our goal.  Thanks to Cristian, Jade and Al for their patience and joint efforts.

Relating Innovative Ideas to Appearance (or is style important?) referenced in article

Wednesday, January 5th, 2011

It’s common sense that if you want to be known for communicating original ideas and keeping “on top of” current issues and trends, your image should reflect that.  Your words will not create the degree of  impact you intended if your appearance doesn’t fit with the strength, innovativeness, and relevance of  your ideas.   Appearance is important.  According to psychologists, you have less than 30 seconds to make a good first impression, with 55% of it being based on appearance alone.  Susan addresses this in her article, ” The Stylist, A Fairy Godmother to Your Inner Cinderella” by Susan Goldberg published in “Woman Around Town” this week.  Making an attractive appearance never hurts but it may communicate more than just plain “nice-looking”.  According to some experts, who take neuromarketing seriously, a person should update their appearance every few years to reflect an image that is rooted in the immediate times and not grounded in the past.  Susan worked with a style consultant to update her closetful of clothes  while keeping true to her personality and taste.  She shares the personal story of her experience in http://www.womanaroundtown.com/sections/shopping-around/the-stylist-a-fairy-godmother-for-your-inner-cinderella .   Working with the stylist proved to be more intense than expected,  however the article is written in a light informal style for the women’s lifestyle newsletter that is distributed in the New York City and Washington DC metro areas.

SGES offers Mini-Sessions at Pace University’s Career Coaching Event

Friday, October 29th, 2010

On Monday, November 1st, 2010, SGES will be participating in this fall’s career coaching clinic, at Pace University in downtown Manhattan.  The event will be hosted and sponsored by Pace University’s Career Services specifically Dr. Barry Miller and Ms. Stephanie Elson. There will be two sessions, one for bachelor degree recipients and one for MBA degree recipients.  The clinic is free and available to recent graduates and alumni.  The brevity of the sessions allows for one or two questions per graduate and questions are those which can be responded to within a short timeframe.  Questions in the past have included: how to respond to specific interview questions, how to rework a resume, how to conduct a job search in many industries at once,  how to increase the odds of a successful job search, and is it realistic to pursue a particular industry given a person’s specific work experience and level of contacts.  For additional information, contact Pace Career Services via email at bmiller@pace.edu, selson@pace.edu  or Susan Goldberg at coaching@susangoldbergsearch.com.  Information can also be found on Facebook and Linkedin Groups, Pace-Lubin MBA Alumni.   We look forward to seeing you there.