Posts Tagged ‘Start with Why’

“Why” SGES Website Revamped

Tuesday, March 1st, 2011

SGES reworked, reworded, and repositioned the company website, www.susangoldbergsearch.comwww.sgesconsulting.com),   to be consistent with all marketing and sales.  The homepage, our purpose, who, news, sges retained search, Hiring 101 pages: all have been updated.   There will be other changes in the next few months including the giving back page, and a couple of graphics/visuals.  It become important for us at SGES to have a more unique brand that better reflects who we are and would attract like minds to the way we conduct our business and what we stand for as a company: an alternative approach to leadership, a direct honest style, a personal touch,  embracing the idea of giving back,  environmentally friendly,  and open-minded.   It’s also a reminder that our business is all about putting people first  (not transactions, procedures, technology or accounting).  

Special thanks to Simon Sinek for his speech and book, “Start with Why” which was the catalyst for the motivation behind the enhanced marketing efforts.