Posts Tagged ‘The Public Society’

Static No More

Tuesday, August 2nd, 2011

Earlier in the year, the company website for SGES was revamped.  It has undergone additional changes today.  The homepage now includes a photo stream of Susan Goldberg, the founder and principal, shot during the course of a Wednesday.  The stream replaces a static image of her similar to the one in the “who” section of the site, www.susangoldbergsearch.com . We worked with both our graphic designer, Cristian Fleming, of The Public Society team (www.thepublicsociety.com), and the package deal of Jade Dressler, from Plant Agency (www.plantagency.com) and Alvaro (Al) Montagna, from Small Earth VC (www.smallearthvc.com). 

Cristian and Susan worked on the idea for the photo streaming while she was formulating the updated branding for the firm.  Then, Al captured the core energy of the Susan Goldberg Executive Search brand in the candid photo shots of Susan while she was working.  Susan wanted the photographs to “show me functioning naturally during the progression of a day”.  The objective was to catch her at varied times, doing and thinking different things.  “I work with people who are multi-dimensional real people, who are not just resumes.  I want people viewing the site to understand I am a real person too, not a posed image of a person”.  We welcome your feedback to let us know if we accomplished our goal.  Thanks to Cristian, Jade and Al for their patience and joint efforts.