The editor of the women’s newsletter, “Woman Around Town” which is distributed to a subscriber based in New York City and Washington DC, asked Susan to write an article detailing why Greg Smith’s very public resignation from Goldman Sachs is not the right career move for most people. Timing is everything, so while the subject of the public resignation was being hashed and rehashed in the media, the article demanded a quick turnaround. Since Susan felt passionate about the lessons learned from this very public “airing of views”, she wrote fast and furious, after listening to or reading views from such varied sources as “Real Time with Bill Maher”, the Wall Street Journal, The Atlantic, and tumblr blogs. Here is the result of her rapid typing. It was suggested that a number in the title (hence, a list) and in the content of the story would guarantee that the content could be organized, read and digested in an instant. The article was published in today’s “Woman Around Town”. You can view the article at www.womanaroundtown.com or via the direct link: http://www.womanaroundtown.com/sections/living-around/5-reasons-not-to-resign-publicly
Posts Tagged ‘woman around town’
Relating Innovative Ideas to Appearance (or is style important?) referenced in article
Wednesday, January 5th, 2011It’s common sense that if you want to be known for communicating original ideas and keeping “on top of” current issues and trends, your image should reflect that. Your words will not create the degree of impact you intended if your appearance doesn’t fit with the strength, innovativeness, and relevance of your ideas. Appearance is important. According to psychologists, you have less than 30 seconds to make a good first impression, with 55% of it being based on appearance alone. Susan addresses this in her article, ” The Stylist, A Fairy Godmother to Your Inner Cinderella” by Susan Goldberg published in “Woman Around Town” this week. Making an attractive appearance never hurts but it may communicate more than just plain “nice-looking”. According to some experts, who take neuromarketing seriously, a person should update their appearance every few years to reflect an image that is rooted in the immediate times and not grounded in the past. Susan worked with a style consultant to update her closetful of clothes while keeping true to her personality and taste. She shares the personal story of her experience in http://www.womanaroundtown.com/sections/shopping-around/the-stylist-a-fairy-godmother-for-your-inner-cinderella . Working with the stylist proved to be more intense than expected, however the article is written in a light informal style for the women’s lifestyle newsletter that is distributed in the New York City and Washington DC metro areas.
“Who is Going to Help You?”, article for job seekers and decision makers, written by Susan Goldberg, published this week
Saturday, December 4th, 2010After many discussions and countless emails and phonecalls about the subject, Susan Goldberg of SGES, a retainer based executive search firm, wanted to write a helpful article detailing the differences between recruiters, agents, headhunters, search professionals, and employment agents; that article was published in the December 3 issue of “Woman Around Town”. Many professionals assume they understand the differences between the titles, but a lot of misinformation exists in the marketplace. For instance, ” I receive a lot of emails requesting that I represent an individual emailer in the job market. I am a people person. I want to help everyone. But that’s not my role. What the emailer doesn’t understand, in a search situation, as a retained search consultant, I don’t work for an individual, I work as the representative of a client’s organization”. ”Who is Going to Help You” was written in an effort to explain situations just like this one. The article is a primer on the various recruiting titles: explaining what each one does, how they get paid, who employs them and who they represent, and how they work. The media and entertainment industries have the widest variety of these types of titles. However, the piece was written for anyone and everyone who wants to learn more about hiring and/or seeking employment. You can read the entire article in the “living around” section of www.womanaroundtown.com or simply click on this link: http://www.womanaroundtown.com/sections/living-around/who-is-going-to-help-you. You can learn more about the details of conducting a retained search by visiting, www.susangoldbergsearch.com/search_sges.php and you can read about Susan Goldberg and Susan Goldberg Executive Search Consulting, SGES, by visiting: www.sgesconsulting.com or www.susangoldbergsearch.com .
